J. Leighton Read
Executive Chairman, Seriosity, Inc.

J. Leighton Read, M.D., is a General Partner in four Alloy Ventures funds from 2001-2007 and a successful entrepreneur and CEO. His companies have created outstanding financial returns by delivering innovation to solve needs in discovery of new medicines, life science research and public health. For over two decades, he has also been interested in the psychological principles that underlie successful electronic games and is currently devoting substantial time to his role as Executive Chairman of Seriosity. He co-founded Affymax NV,with Alejandro Zaffaroni, setting the stage for two successful spin-outs: Affymetrix and Maxygen. He founded Aviron, a biotechnology company best known as the developer of FluMist™, the intranasal influenza vaccine, and at Alloy, he served as the first CEO of Avidia, Inc, later acquired by Amgen.

Lecturer: Total Engagement: Using Games to Change How People Work, Wednesday, 12:00 PM, Grand Ballroom