Overview

LOGIN is the conference for leaders and innovators of the online game industry, including Facebook game development, MMOs, Xbox Live and PSN development, iPhone/iPad development, and digital distribution. This annual conference hosted in Seattle each May brings together industry leaders to discuss, collaborate, and share advancements about technology, design, business, community and legal areas of online game development.

LOGIN 2010 features three and a half days of online game development lectures, panels, and roundtables, renowned local and international industry speakers, facilitated networking activities, parties, keynote lunches, meetings and an exhibition area. The conference has an international attendee list of more than 500 of the most influential, forward-thinking leaders in the business of online game development.

If you're serious about online games, then Seattle is the only place you'll want to be May 10-13, 2010. We look forward to seeing you there!

News and Interviews

2010-04-07: LOGIN Reveals Its Hidden Agenda

We’re done keeping one of the best kept secrets about the 2010 LOGIN Conference. We’re now in the open with our complete conference schedule. Almost every speaker, lecture, panel, reception and more is now posted on the 2010 LOGIN Conference website. After taking a look, we hope you take away the impression that the schedule represents viewpoints from a wide range of companies, regions and disciplines within the online game industry. You name the important online game industry topics of 2010 and beyond; LOGIN speakers will be talking about it: social networking, online mobile gaming, MMOs, international markets, user generated content, security, the future of online gaming and much more.

Not only that, you can see the conference offers a wealth of high-powered networking opportunities throughout the day, from the first cup of coffee to the last sip of wine at night.

The agenda embodies almost seventy sessions and over one hundred speakers, and reflects a snapshot of what the LOGIN Conference is all about – diverse companies and attendees from all over the world showing up in Seattle to network, to share information, to do business in a professional but intimate setting.

2010-03-24: Jace Hall to MC at LOGIN Session Preview

Enormously popular and irrefutably clever Jason “Jace” Hall will honor the 2010 LOGIN Conference by gracing attendees with his presence as the MC on the event’s opening night. With his quick wit, sharp tongue and undeniable expertise and track record in the gaming industry, Jace promises to provide an exciting start to the widely-regarded conference. With years of gaming experience under his belt and an ever-growing resume, which recently entails being Executive Producer of the hit ABC TV drama “V” as well as singer/songwriter/producer, among other accomplishments, Jace’s trademark subtle humor balances with a serious knowledge of the gaming field.

“It is an honor to be asked to MC the opening night of LOGIN and given the opportunity to speak to a room full of my peers and fellow gamers,” said Jace Hall. “I hope to offer some useful insights to this conference and maybe even frag a few luminaries while I’m there.”

Jace will be Master of Ceremonies for the LOGIN Session Preview, which kicks off the event on Monday evening. Imagine a speaker being given just 30 seconds to tell you about their session and why you should attend. Now imagine speakers from each of nearly sixty sessions doing their pitches in rapid succession, and you've got the basic idea behind the LOGIN Session Preview. The preview is immediately followed by the acclaimed LOGIN Welcome Reception, where attendees can rub elbows with hundreds of fellow industry movers and shakers in a relaxing environment with the perfect mix of ambiance and refreshments.

2010-03-03: Byron Reeves and J. Leighton Read Announced as Second Keynote Address

The 2010 LOGIN Conference is adding further intellectual and business muscle to the session agenda with the keynote announcement of Byron Reeves and J. Leighton Read, authors of the book Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete. Dr. Reeves and Dr. Read will examine the lessons a wide array of businesses can learn from game developers, games and gamers in their day-to-day processes. This presentation will be shared with LOGIN attendees during lunch on Wednesday, May 12th.

In “Total Engagement: Using Games to Change How People Work”, Drs. Reeves and Read delve into the questions of serious fun. Imagine the value if you could transfer the excitement and focus found in great games to the office. What if information workers could solve customer problems, design new software, or configure better shipping routes working inside a game environment at work? This isn't just possible, it's inevitable. As employee productivity and engagement become more critical, the user experience provided by game technology offers a tantalizing solution for business. This is far more than a quaint metaphor or a twist on e-learning. Game design elements can address a host of business problems with morale, communication, and alignment while honing skills like data analysis, teamwork, leadership, and more.

Professor Byron Reeves and Dr. Leighton Read provide a grounded and insightful argument on that very idea: that online games can inform the structure of work; not simply by transferring the workplace to virtual spaces, but by examining fundamental design principles such as narrative, transparency, ranks, and economies and overlaying these on the work environment.

 Official Press Release

2010-01-13: Louis Castle Announced as Keynote Speaker at 2010 LOGIN Conference

Evergreen Events is delighted to announce the first keynote speaker for the 2010 LOGIN Conference. Louis Castle, CEO of InstantAction Inc., will be discussing current and future alternative methods of digital distribution for interactive entertainment. Mr. Castle’s talk will be a case study in the business philosophies and technologies employed in launching the new InstantAction site, InstantAction.com. The goal is to help attendees navigate the myriad technologies and techniques of digital customer acquisition and interactive entertainment delivery. Lessons learned from the reinvention of InstantAction will be shared to help others find suitable solutions for their content or distribution service.

"LOGIN has a proud history of providing compelling keynote speakers that keep our attendees engaged and excited about being a part of this wonderful industry; Lou Castle is sure to keep that tradition," said Cynthia Freese, Executive Director of the LOGIN Conference and Co-Founder of Evergreen Events. "It's rare for someone who was so entrenched in the more traditional, brick-and-mortar side of the games industry make such an astonishing leap to online games, especially someone with Lou's level of clout and recognition. We are thrilled to have him as our first keynote, and can't wait to hear what insight and anecdotes he shares with the conference."

Mr. Castle is the co-founder of Westwood Studios, former Vice President of Creative Development for Electronic Arts Los Angeles, and serves as the CEO of InstantAction Inc. an IAC (NASDAQ IACI) company. "I'm extremely honored to share InstantAction's learning with the distinguished online game industry attendees at LOGIN 2010. I look forward to being educated and inspired by such a targeted event," said Louis Castle, CEO of InstantAction.

 Official Press Release

2009-11-24: Call For Speakers Opens

This is the news many of you have waited for, the call for speakers for LOGIN 2010. To speak at the LOGIN Conference is a mark of distinction and accomplishment in the game industry — but it's not necessarily easy. Speakers and their abstracts are vetted through peer review, and are carefully matched to our attendees' needs. The Call for Speakers is open to all online game industry experts worldwide, whether for console, PC or mobile platforms. Candidates are asked to review the topics of interest and session submission tips and then submit a completed session proposal form with 1,000 word abstract and biography before the deadline of January 25, 2010.

LOGIN offers its speakers tremendous opportunities for exposure and recognition. Sessions will attract many technical professionals interested in learning from your expertise and experience. Speakers who are already well established can continue to build their reputation, sharing new expertise and strengthening their already popular presentations.

Visit the LOGIN Speaker Submissions Page.

2009-09-01: LOGIN 2010 Announced

Evergreen Events is pleased to announce the fourth incarnation of its higly lauded conference for the online games industry: LOGIN 2010. LOGIN brings together years of feedback from the community and the expertise of an industry leading advisory board to create an innovative event designed to facilitate education, networking, and entertainment for both business and development professionals. LOGIN 2010 will be held May 10th-13th 2010 in Seattle, Washington at the fantastic Seattle Marriott Waterfront Hotel.

The call for speakers will be announced by late November. Early bird registration will begin in January 2009. Additional details about speaking, registration and the conference will be announced shortly.

The vision of the 2010 LOGIN Conference is guided by its prestigious advisory board: Darius Kazemi, Erik Bethke, Geoffrey Zatkin, James Hursthouse, Jason Wonacott, Joe Ludwig, Mathew Anderson, Robert Ferrari, Scott Warner, Steve Klebe, and Paul Philleo.